Train with the fitmom App

Try our 7-day free trial and workout from home or the gym.

Join the 10 000+ fitmoms who’ve achieved their body goals and never have to diet again!

90% of women aged 30+ can’t lose body fat because they are undermuscled, over-cardio’d, and blame their hormones.

fitmom app features

Strength, mobility, bodyweight & core

  • Strength Programs for all levels (home & gym)
  • A library of 100+ workouts
  • New monthly uploads
  • 10min, 30min and 45min+ workouts
  • Track your reps and weights  
  • In app community chat
  • Plus: Coach lead classes, guiding you through each movement and form

    Equipment: Dumbbells, Elastic Band, Bench or Chair 

You have access to all of the app workouts and programs for the 7-DAY FREE TRIAL

Pricing may differ slightly based on your location. Please note that all app subscriptions auto-renew and can be cancelled at any time.

MEET THE OG FITMOM

Ash Iovino

Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my private 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals.
l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.
More about Ash

Live Challenge

Flavour of the Month

Transform 2.0 Challenge:  8 weeks of targeted strength & conditioning workouts, helping you build strength, boost metabolism, and sculpt your body in minimal time. 3 March - 27 April 2025.
Join Transform 2.0 Challenge

fitmoms around the world

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Recent Podcasts

Listen to my two-part interview with Marisa, from TheStream. We discuss all things related to women’s heath, ditching fad diets, calorie deficits, macronutrient targets, strength training, and how to set yourself up for long-term success by putting the correct habits in place to reach your goals.

Follow the fitmom Journey